TJ Toohey Law assisted an e-commerce site to ensure that its privacy policy accurately reflected the personal information it was collecting and sharing with vendors implementing tracking and website performance technology on the site. We integrated proper notice to website users of the company’s collection procedures for personal information, including information regarding video content on the site, requiring consent regarding the collection procedures. Our efforts helped the client protect itself from opportunistic attacks under surveillance laws, such as the California Invasion of Privacy Act (CIPA), and the Video Privacy Protection Act.